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Deeply Discounted Prices on Saturn Cars as GM Discontinues Brand

cco-ama — Fri, 26 Feb 2010 03:30:06 +0000

Saturn cars on sale

People shopping around for cars and auto loans should take notice: You might have an opportunity to get a brand new Saturn car for a used-car price. Same goes for Pontiac.

General Motors has axed both the brands, so Saturn and Pontiac are basically having a fire sale right now. It’s sort of unclear how this sale works, so maybe someone can enlighten me about how this makes these cars “used” when they haven’t been sold to consumers.

Incentives plus price slashing

First of all, GM says it will pay dealers “$ 7,000 for every new Saturn or Pontiac on their lot that is moved to rental-vehicle or service-vehicle fleets operated by the dealers,” says the Wall Street Journal. Essentially GM is paying dealers to take ownership of these cars. So that’s weird and backward. Right?

Then, dealers have to label them as “used” because the dealers are technically the first owner, not customers. Obviously, most of them won’t be used, and they’ll have either zero or test drive mileage on the odometer.

A little help?

What’s missing here? This strategy really makes no sense to me. Why doesn’t GM simply give a bonus for Pontiacs or Saturns sold? Why not just slash prices instead of going through the process of justifying and slapping a “used” label on there?

I’m still waiting for this to click. The brands have gotten the big ugly axe, so obviously there isn’t much, if any, value left in either Saturn or Pontiac brands. I’m at a loss. Maybe you have your own thoughts on the affair.

The bottom line

Anyway, regardless of exactly what GM and its dealers are doing and why they are doing it, you could be able to buy Pontiac and Saturn cars for super cheap, so if you’re thinking about getting a new car sometime soon, you might want to set your plan in motion sooner rather than later.

Deeply Discounted Prices on Saturn Cars as GM Discontinues Brand is a post from: Center Caps

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